L11 Creative was founded to help brands solve the most important challenges they face when seeking to increase their relevance, impact, and profitability within highly discerning marketplaces.
The magic question I help your brand answer is: how can we stand out, on a budget? I don’t pretend to reinvent the wheel. I embody equal parts consumer and marketer to land on the most impactful final products.
As you know, it’s very difficult to plan, execute, and complete creative strategies that are both profitable and emotionally resonant with end customers.
Cutting through the noise is hard work. If your business is going to grow, it is critical that the creative and messaging is on point.
I can help.
If any of this strikes a chord, I’d love to have a conversation to speak further about how I can be of service. I carve out time on my calendar every week specifically for these meetings.
Let’s get it!
- Leland
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The 11 Necessities:
Be kind
Ask a lot of questions
Strong opinions, loosely held
Love what you do
Trust your instincts
Keys open doors
Always look up
Challenge assumptions
Cultivate your taste
Stay hungry
Stay foolish
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WORK EXPERIENCE / CLIENTS :
ENDSTATE, KYX WORLD, REED ART DEPARTMENT, NIKE, TILIT, AMEX, OAKLEY, H&M, ALLBIRDS, TENIKLE, SHOE SURGEON, SPREZZA, RIRI ZIPPERS + more
CONTACT: Leland.grosssman@gmail.com
(CV and Work Examples Upon Request)
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AREAS OF EXPERTISE:
Marketing + Brand Strategy
Campaign Development
Social Media Playbook
Creative Resourcing
Influencer Sourcing + Management
Media Targeting + PR
Gifting + Seeding Program
Retail + Pop Up Support
Performance + Channel Guidance
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11 Questions For You:
All businesses are running away from pain or marching towards excellence. Where are you with your brand?
How do you feel about your brand’s overall identity? Is it what you envisioned or has it gone in another direction you’d like to correct?
Think back to a recent product launch, collaboration or drop. What was one element you think you did well?
What was one element you wish you could redo?
Do you think the world perceives what you’re doing as intended or is something getting lost in translation?
What brand do you envy most and why?
With infinite budget—what is your dream campaign, where is it shot and who is in it?
Is your brand’s mission clear and understood?
Does everyone on your team believe in the mission?
What does success looks like for your brand?
Who is your personal hero and why?